SYNERGIC EVOLUTION
Social and Market Research
What We Do
Sé Synergic Evolution, a company founded by Alessandra Rizzo, is a network of professionals with extensive experience who specialise in the field of Social and Marketing Research. Together we work to meet the different needs of our customers better and to develop their business coherently and synergistically. We take care of the whole research process: from briefing to moderation, from report to presentation of results. Together with the Client, we define the target audiences to engage with and the geographical areas most suitable for the objectives of the research, taking into account the socio-cultural differences of Italy.
We listen closely to the consumer, analyze and interpret behaviours, attitudes and opinions, distilling actionable insights and embedding them within the social, cultural and economic context of our country. Thanks to our background, a deep understanding of Italian culture and many years of experience, we merge qualitative research with other disciplines to offer profound results from a broader perspective. To get information on market trends or on a specific target we count on a panel of Opinion Leaders who offer a higher and more complete vision.
We carefully curate our network of researchers and fieldwork agencies to guarantee competence, commitment and a high standard of quality.
Our approach is tailor-made to the needs of the Client - Companies, Organizations and Market Research Agencies - which we orient by suggesting the most suitable and effective research methodologies and pathways.
We work with passion, ethics, flexibility and a good deal of openness to innovation both in Italy and abroad (where we have selected Partner Agencies). We also work as the Italian Partner for the abroad Agencies.
Areas of Particular Expertise
Cosmetic & Beauty, Charity & No Profit, Design, Furniture and Appliances, Entertainment, Fashion, Food & Beverage, Healthcare & Pharmaceutical, Luxury, Mass Retail, Oil & Gas, Tobacco & Cigarettes, Tourism & Hospitality.
Our Mission
My area of specialization is Qualitative Research in which I have been working with great passion for over 25 years. I trained in prestigious institutes such as Delfo, Research International and Eurisko, where I worked for 15 years as a Research Manager. Thanks to this path and the skills acquired, I support companies and market research institutes in social and marketing research.
I manage projects at national and international levels, with different targets - consumers, managers, employees and opinion leaders - and adopt different methodologies both offline and online, always aimed at better understanding human beings synergistically from the psychological and cultural point of view, together with the context in which they live.
I have gained great experience with small and medium-sized local businesses, non-profit organizations, and large international companies.
I firmly believe in personal training and growth, so I have expanded my university background with courses in Positive Psychology (at the European Institute of Positive Psychology) and Neurolinguistic Programming and Coaching (at NLP Italy Coaching School/Unicomunicazione).
Passion, Ethics and Creativity are the guiding principles that inspire my life and work.
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About
Alessandra Rizzo
Research Areas and Methods
Case Studies
Call
+39 347 0135 275