SYNERGIC EVOLUTION
Social and Market Research
What We Do
Sé Synergic Evolution, a company founded by Alessandra Rizzo, is a network of professionals with extensive experience who specialise in the field of Social and Marketing Research. Together we work to meet the different needs of our customers better and to develop their business coherently and synergistically. We take care of the whole research process: from briefing to moderation, from report to presentation of results. Together with the Client, we define the target audiences to engage with and the geographical areas most suitable for the objectives of the research, taking into account the socio-cultural differences of Italy.
We listen closely to the consumer, analyze and interpret behaviours, attitudes and opinions, distilling actionable insights and embedding them within the social, cultural and economic context of our country. Thanks to our background, a deep understanding of Italian culture and many years of experience, we merge qualitative research with other disciplines to offer profound results from a broader perspective. To get information on market trends or on a specific target we count on a panel of Opinion Leaders who offer a higher and more complete vision.
We carefully curate our network of researchers and fieldwork agencies to guarantee competence, commitment and a high standard of quality.
Our approach is tailor-made to the needs of the Client - Companies, Organizations and Market Research Agencies - which we orient by suggesting the most suitable and effective research methodologies and pathways.
We work with passion, ethics, flexibility and a good deal of openness to innovation both in Italy and abroad (where we have selected Partner Agencies). We also work as the Italian Partner for the abroad Agencies.
Areas of Particular Expertise
Cosmetic & Beauty, Charity & No Profit, Design, Furniture and Appliances, Entertainment, Fashion, Food & Beverage, Healthcare & Pharmaceutical, Luxury, Mass Retail, Oil & Gas, Tobacco & Cigarettes, Tourism & Hospitality.
Our Mission
My area of specialization is Qualitative Research in which I have been working with great passion for over 25 years. I trained in prestigious institutes such as Delfo, Research International and Eurisko, where I worked for 15 years as a Research Manager. Thanks to this path and the skills acquired, I support companies and market research institutes in social and marketing research.
I manage projects at national and international levels, with different targets - consumers, managers, employees and opinion leaders - and adopt different methodologies both offline and online, always aimed at better understanding human beings synergistically from the psychological and cultural point of view, together with the context in which they live.
I have gained great experience with small and medium-sized local businesses, non-profit organizations, and large international companies.
I firmly believe in personal training and growth, so I have expanded my university background with courses in Positive Psychology (at the European Institute of Positive Psychology) and Neurolinguistic Programming and Coaching (at NLP Italy Coaching School/Unicomunicazione).
Passion, Ethics and Creativity are the guiding principles that inspire my life and work.
About
Alessandra Rizzo
Research Areas and Methods
Brand Image and Positioning
This research aims to deeply understand the consumers’ opinion of a brand (associations, emotions, values, weaknesses and reputation), their relationship, and the positioning attributed to a brand in the competitive landscape.
Concept and Product Test
The concept test is used to thoroughly evaluate an idea before its official launch, to obtain feedback that can guide the decision-making process, optimize the proposal and improve marketing strategies. The same applies to product tests before or after its release on the market.
Advertising Test
These studies aim to deeply understand the effectiveness of communication - before or after its release - in terms of message understanding, engagement and identification, product/service image, brand image and purchase intention.
Creative Lab
Participants are involved as co-creators of products, services, environments (e.g. store) or advertising campaigns, during a workshop lasting 3-4 hours. Various creative and projective techniques are used to promote the free expression of imagination and to satisfy deep needs and desires. The projects created will inspire the company.
Company's Internal Climate
They are conducted to identify and understand problems, collect feedback and promote continuous improvement. They allow to gather detailed and in-depth information about the working environment, organizational culture and employee perceptions, exploring experiences, opinions and feelings.
Scenario's Studies
The scenario’s study of a sector (food, home, beauty and wellness, tourism ...) aims to understand the impact of socio-economic and cultural changes, to outline the framework of supply and demand and to make predictions about future developments and trends.
Target's Studies
They focus on particular groups - elite, senior, kids - to gain a deeper understanding of how they live and interact with certain themes, phenomena, products and brands. The ultimate goal is to gain insight that can drive strategic social and marketing decisions for organizations and companies.
Ethnography
It allows us to immerse in authentic people’s habits attitudes and rituals, to extract significant information, and deep meaning, to be converted into actionable insights. Ethnography provides a unique added value as it allows for an in-depth exploration of people’s authentic experiences.
Case Studies
Client: Ideal Standard – Italy. The IdealTypes of the bathroom (I, FR, D, UK)
Methodology: Focus groups and creative workshops.
Performance: Bringing to life the target’s needs and dreams by crafting ideal bathrooms in vivid detail, capturing both functional and emotional dimensions.
Client: Versace – Italy. The image of the Versace brand in five Countries (I, UK, USA, J, CN)
Methodology: Focus Groups with consumers and In-depth Interviews with Opinion Leaders.
Performance: Outline the image and positioning of the Versace brand (brand values, products, boutiques, communication and logos).
Client: Agenda Sant’Egidio – Italy. The great philanthropists in Italy and around the world
Methodology: In-depth Interviews and semi-structured questionnaires by e-mail
Performance: Understanding of values and motivations of great Italian and foreign philanthropists to outline the motivational framework and to promote philanthropy in Italy.
Client: Cram International – UK. The new Cornetto Algida (I, UK, F, D)
Methodology: Creative Laboratories
Performance: Creation by consumers of new Cornetto Algida in terms of tastes, ingredients, recipes signed by chefs, and occasions of consumption.
Client: Indesit-Whirpool – Italy. Dishwasher’s U&A (I)
Methodology: Ethnography and In-depth Interviews
Performance: Understanding how the dishwasher is used, its advantages and disadvantages, areas of optimization and desires through authentic observation.
Client: Syndacated Survey – Italy – Elites and luxury consumption (I)
Methodology: Focus Groups and In-Depth Interviews with Affluent, Very Affluent, and Opinion Leaders.
Performance: Understanding Elites’ attitudes and experiences towards many themes, their conception of luxury, consumption behaviours, as well as shaping their future forecasts.
Call
+39 347 0135 275
